Resume
Experience
Ningi Nela India
2022 - Present
Social Media Manager
Remote
-
Spearhead social media strategies to drive organic traffic, resulting in measurable growth in follower count and audience engagement on instagram.
-
Collaborate with graphic designers to execute unique, creative, and trend-driven content that authentically capture the brand’s essence as an experiential travel company.
-
Conduct regular industry research to stay ahead of trends, ensuring content remained fresh, relevant, and aligned with audience expectations.
-
Collaborate with the team to create campaigns and stories that showcased the brand's travel offerings in compelling and visually striking ways.
-
Monitor social media performance using analytics tools to track growth, identify opportunities, and refine strategies for optimal results.
-
Cultivate and engage with the online community, fostering meaningful connections that enhanced brand loyalty and awareness.
-
Run and overlook meta ads and campaigns to improve brand awareness and customer conversion.
DR Raju's Overseas Educational Consultants
Social Media Manager & Content Strategist
2021 - Present
Remote
-
Strategically and implement a comprehensive content strategy to establish the brand as a trusted authority for students aspiring to pursue master’s degrees abroad.
-
Stay updated on the latest trends, policies, and changes in the study-abroad industry, ensuring all content was timely, accurate, and relevant.
-
Manage and maintain a content calendar, producing engaging posts, stories, and campaigns by collaborating with design team on Instagram covering admission updates, visa processes, scholarships, and educational trends.
-
Develop informative and visually appealing content (reels, carousels, and infographics) that simplifies complex information, resonating with the target audience.
-
Built and nurtured an active online community, fostering meaningful discussions, sharing success stories, and providing a platform for student engagement.
-
Collaborate with influencers and industry experts whose values aligned with the brand to extend reach and strengthen credibility.
-
Regularly analyze social media performance metrics to refine strategies, improve engagement, and drive follower growth.
-
Produce educational resources and guides to assist students in navigating their overseas education journey with confidence and clarity.
-
Work closely with cross-functional teams to ensure alignment with the brand’s mission and values, enhancing both online presence and customer experience.
Ukusa
Social Media Manager
2023 - 2024
Hyderbad
-
executed creative social media strategies to build buzz around the cafe, driving organic traffic and boosting follower growth.
-
Developed fun, engaging, and visually appealing content to showcase the cafe's unique vibe, offerings, and ambiance, ensuring strong audience connection.
-
Utilized storytelling techniques to create captivating Instagram posts, reels, and stories that resonated with the target audience and promoted the cafe’s essence.
-
Collaborated with local influencers and food bloggers whose values aligned with the brand to amplify reach and drive engagement.
-
Monitored the latest food and cafe industry trends to keep content fresh, relevant, and ahead of the curve.
-
Promoted Hyderabad’s cafe culture, positioning the cafe as a must-visit spot for food enthusiasts and casual diners.
-
Orchestrated creative campaigns and giveaways to generate excitement and encourage community participation.
-
Analyzed social media performance using metrics and insights to refine strategies, improve engagement, and achieve marketing objectives.
-
Organized photo shoots to capture the cafe’s food, beverages, and ambiance, ensuring high-quality visuals that appealed to the audience.
-
Fostered a sense of community by engaging with followers, responding to comments, and sharing user-generated content to build authentic relationships.