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Projects

Ningi Nela India

Social Media Marketer 

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2021- 2024

Freelance

As a Social Media Manager at Nini Nela India, my role encompasses a range of responsibilities to enhance the brand’s presence on Instagram and foster a strong online community:

  1. Content Calendar Creation: Develop monthly Instagram content calendars that align with the brand's vision and goals, ensuring a cohesive and engaging strategy.

  2. Content Ideation and Scheduling: Conceptualize, plan, and schedule Instagram posts, reels, and stories to maintain a consistent online presence.

  3. Community Building and Engagement: Cultivate an active online community by interacting with followers through comments, messages, and polls, fostering a sense of connection and loyalty.

  4. Meta Ads Management: Design and run Meta (Facebook and Instagram) advertising campaigns to enhance brand visibility, attract new followers, and drive conversions.

  5. Event Hosting: Organize and host community-driven events, both online and offline, to promote the brand, engage the audience, and create memorable experiences.

  6. Performance Tracking: Monitor the performance of Instagram posts, ads, and events using analytics tools, and adjust strategies to optimize results.

  7. Brand Storytelling: Craft and share compelling stories that align with Nini Nela India's ethos, helping to create an emotional connection with the audience.

  8. Trend Research: Stay updated on Instagram trends, algorithm changes, and best practices to ensure innovative and effective content strategies.

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DR Raju's Overseas Educational Consultants 

Social Media Manager & Content Strategist

As a Social Media Manager at Dr. Raju's Overseas Educational Consultants, my responsibilities encompassed a variety of tasks aimed at strengthening the brand’s online presence, engaging with the target audience, and driving student conversions:

  1. Social Media Strategy Implementation: Developed and executed tailored social media strategies to effectively promote educational opportunities and services across multiple platforms.

  2. Influencer Collaborations: Identified and partnered with relevant influencers to expand the brand’s reach and connect with a larger audience of prospective students.

  3. Meta Ads Management: Designed and managed Meta (Facebook and Instagram) advertising campaigns, including crafting persuasive ad copies, targeting the right audience, and optimizing campaigns to improve student inquiries and conversions.

  4. YouTube Strategies and Content Development: Created YouTube strategies to enhance brand visibility, including ideating topics and producing informative and engaging content such as:

  5. ​Content Scheduling and Management: Curated, scheduled, and maintained a consistent posting schedule for Instagram and YouTube to ensure an engaging and professional online presence.

  6. Organic Growth Strategies: Developed and implemented strategies to increase followers and subscribers organically, such as hosting Q&A sessions, sharing testimonials, and leveraging trending topics.

  7. Analytics and Performance Monitoring: Regularly analyzed the performance of social media campaigns and posts, providing actionable insights to optimize strategies for better engagement and conversions.

  8. Community Engagement: Actively interacted with followers and subscribers to address queries, foster trust, and build a vibrant online community.

  9. Content Creation: Collaborated with the creative team to produce high-quality visuals, videos, and posts tailored to the target audience’s preferences and needs.

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2021-2024

  Freelance

Anand Kabra

Account Manager

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2023 - 2024

As an Account Manager for the renowned Hyderabad-based designer Anand Kabra, known for his contemporary take on Indian fashion and impeccable craftsmanship, my role was pivotal in managing the brand's digital presence.

  1. Instagram Content Management: Scheduled and posted content on Instagram, ensuring consistency with the brand’s aesthetic and ethos.

  2. Customer Engagement: Actively interacted with online customers by responding to comments and direct messages, addressing queries, and fostering a strong connection with the audience.

  3. Content Strategy: Collaborated with the creative team to ideate innovative content ideas that highlighted the designer's collections and storytelling.

  4. Analytics Monitoring: Tracked engagement metrics to assess post-performance and provided insights to optimize future content strategies.

Hyderbad

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SLG Hospitals

2022 - 2023

Content Strategist & Content writter

Hyderbad

As a Content Strategist and Content Writer for SLG Hospitals, my role involved creating and curating impactful content to enhance the brand’s online presence and engagement:

  1. Content Calendar Development: Designed monthly content calendars for Instagram and LinkedIn, aligning topics with the hospital’s core values, services, and audience interests.

  2. Content Creation: Researched and wrote compelling content for posts, articles, and campaigns covering healthcare tips, patient success stories, awareness days, and hospital milestones.

  3. Platform-Specific Strategy: Tailored content to suit the unique dynamics of Instagram and LinkedIn, focusing on visual storytelling for Instagram and professional insights for LinkedIn.

  4. Healthcare Campaigns: Developed content for healthcare awareness campaigns on topics like preventive care, mental health, and lifestyle diseases to educate and engage the audience.

  5. Community Engagement: Assisted in crafting interactive content, such as polls, Q&A sessions, and patient testimonials, to foster a strong connection with the audience.

  6. Performance Analysis: Monitored content performance through analytics, providing insights to refine strategies and improve engagement.

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